The outlet is located in the Normandy region, just off the A29 motorway with excellent visibility.
12 million tourists visit Normandy and 3.7 million visit Honfleur annually meaning the area of Honfleur is the no. 3 tourist destination in France (excl. Paris). The project benefits from no outlet competition and a population of 2.5 million within a 90 minute catchment area. The outlet brings together contemporary and traditional achitecture of Normandy providing 100+ shops open 7 days a week. The centre opened in November 2017 with retailers including Galeries LaFayette (2.000 sqm), Nike, Guess, Levi's, O'Neill, Pepe Jeans, Triumph, Lindt, Bayard and Garcia Jeans.